Articles
Useful articles from the online marketing blog.
SES San Jose: Black Hat vs White Hat Playing Dirty with SEO
21 Aug 2008 at 12:46am
People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included: Greg Boser of 3 Dog Media Todd Friesen, Director of SEO [...]
SES San Jose Wrap Up Day Three
20 Aug 2008 at 8:18pm
Another fine day of blogging is under the collective belt of the TopRank team. Google Dance offered a very nice distraction last night and you can see by a quick search on Flickr the fun that was had. Thank you Google. Here’s a wrap up of posts from the TopRank Blogging team for day three of [...]
SES San Jose: Successful Tactics for Social Media Optimization
20 Aug 2008 at 7:45pm
Entering the realm of social media can be a bit like trying to enter an exclusive club. There are barriers to entry, codes of conduct, and unwelcome outsiders are quickly identified and ostracized. Yet, like an exclusive club, the benefits of membership can be great. Marketers looking to benefit from social media would do well [...]
SES San Jose: News Search SEO
20 Aug 2008 at 7:42pm
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to [...]
SES San Jose: SEO Rehab & Intervention
20 Aug 2008 at 7:39pm
The SEO Rehab & Intervention was a great session oh how we are all addicted to something in our industry. Granted it was a bit of an un-structed session, but that’s what made it entertaining. The discussion flowed from chocolate cake to Twitter and SEO. Here are a few good tips: Spend your time on what [...]
SES San Jose: Social Media Marketing
20 Aug 2008 at 4:50pm
Social media marketing is fast emerging as a must-have in search strategies. In this session, industry experts Vanina Delobelle, Global Product Director for Monster, Erik Qualman from Search Engine Watch and Global VP of EF Education, along with Brnet Csutoras, Online Marketing Consultant offered some tips to successfully integrate social media into your search marketing [...]
SES San Jose: Ads in a Quality Score World
20 Aug 2008 at 4:43pm
“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be [...]
SES San Jose: Search Behavior Update
20 Aug 2008 at 4:35pm
The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site. Here are a few of the [...]
Internet Marketing Conference Tips: David Berkowitz Search Insider Summit
20 Aug 2008 at 3:45pm
It’s hump day during SES San Jose week and it reminds us there are many avenues for interacting with marketing conferences. It’s one thing to focus on programming events like our last few tipsters, it’s another thing to have spent numerous conference hours in the shoes of an attendee, speaker and conference programmer. David [...]
SES San Jose: Getting Vertical Search Right
20 Aug 2008 at 2:21pm
Google may be the giant in the search industry, but they may have to much data to get you want you want to find. A previous session talked about semantic search and how it’s being worked on, but if you can’t wait, vertical search is something you can use today. Philip James from Snooth [...]
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